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Superior Magazine | An Interview With Hannah

Posted on January 21 2016

'SUPERIOR is an international MAGAZINE featuring fashion, design, music, art & culture from the most thrilling cities around the globe.'

We were recently approached by Superior Magazine who kindly asked to feature us in an interview ahead of Berlin Fashion Week. Of course, we were delighted to participate to spread our ethos and inspirations on ethical and sustainable fashion! Check out our full interview with them below...



# How did it come that you established a brand with a sustainable and fair fashion focus?

Clothes have always been my passion. From a young age I would make my own outfits and experiment with all sorts of fabrics. In my late teens I knew I wanted to work in the industry, but it wasn't until I completed my work experience and got my first job that I understood the realities of the fashion world. I wanted to create my own role in the industry and the only way to do this for me, was to be completely transparent about sourcing, and to use only the most environmentally friendly fabrics. With Beaumont my mission is to create design-driven, contemporary 'conscious' clothing responsibly, whilst still using amazing, luxury fabrics.

# What do the terms “sustainable and fair” mean to you, how would you describe that?

Sustainable means something that can continue forever at the rate we are using it. Fair is that every process is done in a way that is equitable for the people involved.

# For you as a fashion brand, as a company, is it more difficult to produce and sell excellent fashion design under sustainable and fair conditions?

We really don't know any different - these have always been our principles and our way of sourcing.

# Coming to your brand. What is the story behind it? Who is your target group?

Our mission is to design and create 'Contemporary Conscious Clothing' responsibly using luxury fabrics for the modern woman. Beaumont Organic is an international ethical ladies wear brand that combines signature styling with contemporary classics. Teaming contrasting fabrics and unique silhouettes with luxury organic, fair trade and eco fabrics to create a renowned style. The collection offers a wardrobe of transitional pieces - everything a woman needs to dress up or down, day or night. Beaumont Organic introduces two collections a year along with a collection of accessories that encompass the brands clean look and contemporary styling. The company’s vision is to be seen as a pioneering design driven, well-respected, established international organic and ethical brand. A brand people are proud to be wearing and be associated with, producing clothing that people respect and care for, encapsulating an emotional bond with our customers and creating a loyal following around the world. We are inspired by making changes and paving a way for fashion to have a more sustainable future. We do this by asking questions, producing ethically, reducing wastage, using off-cuts where we can for sampling and keeping consumption low. Although we sell to other countries outside of the UK, we only averagely make two trips a year to visit them, travelling at key times and ensuring coverage of all topics during one visit.

# Sustainable fashion includes ecological and ethical aspects. How do you make sure that your fashion meets these standards?

We use only eco fabrics that are fairly produced. Our focus is on organic cotton but we also use bamboo, tencel and linen. All our organic cotton is certified GOTS and fairly produced.

# Can you tell us a little bit about your upcoming AW 16/17 collection?

We are back to nature for our AW16 theme with autumnal colours. We have focused on texture both with quilting and knitwear and have developed our best selling interlock fabric in the form of lots of lovely dresses! Also expect to see key denim shirts and dresses which have become Beaumont wardrobe staples.

# What do you do in your daily life to protect the environment, to act sustainable and fair?

I love houses and am currently undertaking a big project to restore an old Victorian house. We are using all reclaimed wood, fireplaces, bricks to ensure the house is sustainable as well as beautiful. In my wardrobe I invest in key clothing that will last for years and that are timeless. We live in
a small village and support the local shops every week buying produce. We also practice recycling in the house.

Interview by Tom Felber | Co-Founder & Chief Editor
SUPERIOR MAGAZINE

Blog post by Alice Haran.
SUPERIOR is an international MAGAZINE featuring fashion, design, music, art & culture from the most thrilling cities around the globe - See more at: http://www.superior-magazine.com/about-superior-magazine-10074/#sthash.g0ef1QNm.dpuf
SUPERIOR is an international MAGAZINE featuring fashion, design, music, art & culture from the most thrilling cities around the globe - See more at: http://www.superior-magazine.com/about-superior-magazine-10074/#sthash.g0ef1QNm.dpuf

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