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BEHIND THE SCENES OF THE SS14 LOOKBOOK PHOTOSHOOT

Posted on July 20 2013

Recently, the Beaumont Organic team travelled to Hollingworth Lake in Lancashire to shoot the SS14 Lookbook. For this year's shoot, we wanted to incorporate water so the lake was a picture perfect location.

Words by Laura Whittaker.

We arrived at the studio very early in the morning to start preparing to shoot the individual studio looks. There's a lot to set up for a shoot - the photographer, the model, the stylist, the hair & make up artist along with the collection - so it's all hands on deck to get everything moving! This year we wanted to get more colour in the lookbooks, and so added these gorgeous coloured screens which really brought the shoot to life!

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After we had finished in the studio, we travelled to Hollingworth Lake to shoot our favourite outfits from the studio looks. The lake was such a gorgeous place, and the weather matched with only a few clouds in the sky - perfect for a summer shoot. Here's some behind the scenes photos by Yuriko - to see the real thing, you'll have to wait until next year!

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