Behind the scenes : AW14 lookbook shoot

Posted on December 18 2013

This week, we have been so busy! We have been on location and in the studio shooting the lookbook for the AW14 collection. Here's how the shoot went...

Words by Lucy Anne Cowan.

"We chose Gorilla, a Trof bar in Manchester as the location as it offered the perfect backdrop for this winter’s sports-chic take on luxury organic clothing. This year the shoot stylist was… me! Without giving too much away, we decided that the sportier collection ‘Beaumont Organic’ could take a more retro trainer approach, which is right on trend and compliments the collection perfectly. We wanted something simple and black and when a pair of Reebok classic’s popped up in the search we couldn’t resist! Here are a couple of pics showing how the rest of the team and I have been inspired by the lookbook styling ourselves… polaroids for blog air max

We had such a long but amazing day! We used the über cool location to shoot both collections as it was versatile enough, and then headed back to ancoats for the afternoon studio shoot. We had a full team on board, from make-up artist to photographers assistant - we had sore feet but great pictures! We are so happy with the outcome of the lookbook and seriously can’t wait to show it to you all – but for now this sneak peek will have to do! *squeals with excitement*" photo5 2 4


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