ITV's This Morning : Fashion just got fair.

Posted on August 06 2014

Yesterday was a super exciting day for us here at Beaumont HQ having been featured on ITV’s renowned daily show ‘This Morning’. An ethical fashion piece had Beaumont’s Gladiola striped silk and cotton mix T-shirt closing the catwalk in utter style. Read on for a full run down of the fashion features hottest eco picks…

“For many 'ethical fashion' conjures up images of hand-woven sandals, patchwork trousers, unwashed hair and Volvos - but it doesn't have to be this way.”  … And that is our sentiment exactly! Long gone are the days where Organic or Eco clothing means itchy hemp or upcycled tie dye. The world has changed and even the high street are making an effort to be more conscious of the history and composition of the clothes that they are selling.

This Morning’s fashion feature showcased three looks from various brands who focus on producing fairtrade, ethical or organic clothing . Stylist Darren Kennedy must have known a good thing when he found us and decided to pair our Gladiola Tee on the slightly more mature model out of the three, styled with a pair of Komodo trousers she look sophisticated and comfortable in a timeless and classic outfit that suited her shape and style.

The reception to this feature has been absolutely overwhelming, with lots of interest and the said featured tee is now only available to order in size small.

If you are interested in the T-shirt please follow the online link or to enquire further please contact us on, where we will be more than happy to help!


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