Sport is the New Fashion

Posted on March 20 2015

2014 saw the birth of luxe active wear as everyday clothing! It started with puffa jackets and trainers then moved onto sweaters, zip hoodies and T-shirts. This year in 2015, the trend continues and we can’t get enough!

The likes of Adidas and Nike are coming to the forefront and are ever increasing in popularity when it comes to the choices we make on our everyday styles.

The use of lycra, spandex and jersey fabrics are much more appealing as more and more of us opt for something more functional and comfortable.  Scrap those jeans for leggings! Trainers paired with dresses are IN! Think luxury slouchy soft jersey and embrace your comfy styles. Here’s our take on it, for the Beaumont Organic SS15 think sports Americana meets traditional tennis whites. We have uniquely developed a range of soft organic stripes combined with our signature varsity logo, which has in turn given birth to a collection that is fresh and innovative, pushing the boundaries of casual luxury! Our sporty collection will give you an athletic glam chic feel, which will allow you to nail that clean sports look.

Like what you see why not check out our Pinterest pinboard HERE for more styles and influences!





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