Posted on March 24 2015
On the 24th April 2013, 1133 innocent lives were lost and over 2500 were injured when the Rana Plaza factory collapsed in Dhaka, Bangladesh. Two years on, this April marks the 2nd anniversary of the tragedy and now, Fashion Revolution Day. Read more to find out about what's happening next month...
To those unfamiliar with the story, April 23rd 2013: The factory complex situated in the Bangladesh capital was deemed unsafe, just a day before the collapse. Cracks in the infrastructure were spotted on the lower floors of the building within a small shopping and banking area which later saw the close of these establishments, but not the above levels. The workers of the high street fashion chains were ordered to return to work the following day despite their concerns and sadly, unbeknownst to them, their untimely and tragic deaths.
Fashion Revolution Day is an annual appointment that celebrates all those who contribute to fashion as a positive influence. Fashion Revolution hope to bring everyone in fashion together - from customers to designers, all the way to the garment workers making your clothes. We, together need to raise awareness of the true cost of fashion and realise that a change to ethical fashion is possible - creating a much more sustainable future.
Their mission: "We believe in fashion - an industry which values people, the environment, creativity and profits in equal measure, and it's everyone's responsibility to ensure that this happens." Fashion Revolution.
So how can I get involved?! Firstly by shouting about Fashion Revolution Day via Facebook, Twitter, Instagram or any social media site. The theme of the day is "Who Made My Clothes?", not just the brand, the individual - the machinist that constructed your garment or the farmer that grew the cotton. Throughout April, Fashion Revolution want you to ask that very question. Get in touch with brands by posting a selfie of you wearing your garment inside out and ask, who made my clothes? Make sure you use the hashtags #FashRev and #whomademyclothes. Alternatively, you can tweet them directly at @Fash_Rev if you'd like to get in touch.
There's also lots of events going on across 66 countries which are involved. If you'd like to see if there's anything happening near you then click here.
So get involved this April, and ask the question #whomademyclothes? Make sure you take a look at their brilliant website here - fashionrevolution.org